Privacy Policy

We, at Straits Culture Pte Ltd value your privacy, kindly read our privacy policy to understand how we collect and store personal information from you, how we may use that information and with whom we may share it. Our Policy also describes the measures we take to protect the security of the information you provide to us.

Providing your Personal Data to us is voluntary. However, by providing Personal Information to us, you agree and consent to the terms and conditions of this Privacy Policy.

Personal Data Collection

We may collect and store the following personal information:
·        Personal particulars (e.g. name, NRIC number / FIN number / passport number, contact details, residential address, age, gender, date of birth, nationality, race and religion);
·        Contact information (e.g. postal address, telephone and mobile numbers, email address and user names on various social media websites);
·        your payment related information, such as your bank account or credit card information, and your credit history;
·        Personal opinions made known to us (e.g. marketing preferences, feedback or responses to surveys);
·        Information and interactions with us pertaining to your order (e.g. telephone recordings, order details);
·        Information about your usage of and interaction with our website and/or services including computer and connection information, device capability, bandwidth, statistics on page views and traffic to and from our website.

In some cases, we may use a third party payment service to process purchases and/or collect donations made through the Sites. In these cases, your Personal Data may be collected by this third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s use or disclosure of your Personal Data.

How we Collect

We may collect your personal data through;
·        Through the website, when you apply for membership or when you purchase products
·        Offline, when you contact our customer service officer
·        when you respond to our promotions and other initiatives;
when you submit your Personal Data to us for any other reason.

Usage of Data

Generally, the personal data collected seeks to improve our user experience in using the website. We may use or process your data for the following purposes::
·         Processing your orders;
·         Processing purchase transactions;
·         Recording and tracking of order and purchase history;
·         Communicating with you, including providing you with updates on changes to our policies or terms and conditions;
·         Responding to queries or feedback on Neo Group’s products and services;
·         Addressing or investigating any complaints, claims, commercial risks or disputes;
Usage of Personal Data for Marketing Purposes
We may use your Personal Data to offer you new products or services, including special offers, promotions or contests that may be of interest to you or for which you may be eligible. Such marketing messages may be sent to you in various modes including but not limited to electronic mail, direct mailers, short message service, telephone calls, facsimile and other mobile messaging services.
If at any time, you would like to request that we stop contacting you for marketing purposes or if you wish to change the way we use your Personal Data for marketing purposes, please contact us at

Disclosure of Personal Data

We may disclose your personal data to
·         Any of our affiliates;
·         Anyone to whom we transfer or may transfer our rights and duties, including our business partners, vendors, service providers, external contractors and agents;
·         banks, credit card companies and their respective service providers;
·         our professional, legal and financial advisors such as our auditors, lawyers, tax advisors and insurers; and
·         any other party to whom you authorise us to disclose your Personal Data.
In addition, we would disclose Personal Data in the following circumstances:
·         when we are required to do so by law or by the listing rules of the Singapore Exchange Securities Trading Limited;
·         in response to a request from law enforcement authorities or other government authorities;
·         to comply with a court order or direction from any government agency or regulatory authority; and
·         where such disclosure is necessary for investigations or legal proceedings.


Our website is hosted on a third party server. When you access our websites, the servers hosting our websites may automatically collect non-Personal Data (e.g. type of Internet browser and operating system used, domain name of the Web site from which you came, number of visits, average time spent on the site, pages viewed). This data may be used to monitor the information such as the number of users, their frequency of use, profiles of users and their online preferences and may help us to improve the performance or content of our websites.
When you view one of our websites, we may store some data on your computer in the form of a “cookie” to automatically recognize your PC next time you visit. Should you wish to disable the cookies associated with these technologies, you may do so by changing the setting on your browser. However, you may not be able to enter certain part(s) of our website and may affect the functionality of our website(s).

Third Party Websites

Our website may contain links to other websites, such as those of our business partners. We are not responsible for the privacy practices of websites operated by third parties that are linked to our website.

Withdrawal of Consent of your Personal Data

You may withdraw your consent to your personal data usage and disclosure anytime. Please contact in the event that you wish to do so. Kindly allow 7 working days of notice for us to process the withdrawal.
Please understand that after your withdrawal of consent, we will continue to retain your Personal Data for any legal purposes in accordance with any applicable laws.


We try our best to ensure the confidentiality of your personal data and to protect it from unauthorized access. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem at


We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. 

Amendments and Updates of the Policy

This policy is last updated on 11th May 2018. The policy may be updated time to time to accommodate changes in laws and regulations of the Singapore government.